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Just too many Odia films are getting released every Friday,” she says.Īnd where is the money for all these films coming fromIJ “Anyone who has money - many chit funds companies, for example - thinks he can make a film. Not many can come and watch afternoon shows. By the time the audience comes to know a film is good, the halls have changed the timings. “Many films that had potential, but came from small production houses bore the brunt. Which working person can come and watch a morning showIJ” asks Anuvab Mohanty, who crossed over to Ollywood this year with Mo Duniya Tu Hi Tu, Hata Dhari Chalutha and Kehi Jane Bhala lagere.Īctor Archita echoes him. Before the audience can realise if a film is good or bad, the pressure of new releases forces the film to be moved to odd show timings. For the number of theatres available, too many films are being made. “We had read about the demand-supply equation in economics. Most Odia films in the past few years had became the butt of all jokes as filmmakers went on churning out no-brainer flicks and “copycats” of popular South Indian films. If a Hindi and an Odia film release on the same date, the audience will watch the former,” says director Susant Mani. “Our audience base is not on a par with Bollywood’s. It doesn’t help that Odia films have been up against some big-ticket Bollywood blockbusters. While Paribeni Kehi Alaga Kari, Mo Duniya Tu Hi Tu, Mu Eka Tumara and Hata Dhari Chalutha did well at the box office, Mo Dil To Diwana ,Badhu Nuhen Mu Bandhu and Tu Mo Suna Tu Mo Hira probably failed because the audience found nothing new in the story.
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Somehow, most commercial films are becoming boring and repetitive. The entertainment factor has to be huge to attract the audience. “First of all, we need originality in stories. The biggest debacle has been for the bread and butter of Ollywood commercial cinema. Is Rome, read Ollywood, burningIJ And we, the industry and the audience, like Emperor Nero, are playing the fiddleIJ Eastern India Motion Pictures Association (EIMPA) estimates the total loss to be around Rs 10 crore. Though film trade figures are hard to come by in Odisha, only seven were hits from 37-odd films released. For all the talk of resurgence, technical upgradation, cushy multiplex experience and fresh ideas, the last year for Ollywood has been something of a disaster in terms of business.